Privacy Policy

1. Introduction

Welcome to Rise Family Chiropractic ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://risewithchiro.com, use our services, or interact with us in any capacity.

We are located at Peachtree Corners, GA, and we are committed to ensuring the privacy and security of all personal and health information entrusted to us.

2. HIPAA Compliance

As a healthcare provider, Rise Family Chiropractic complies with HIPAA regulations regarding Protected Health Information (PHI). This Privacy Policy works in conjunction with our HIPAA Notice of Privacy Practices, which governs how we use and disclose your health information.

2.1 Protected Health Information (PHI)

PHI includes any individually identifiable health information we collect, such as:

• Medical history and health conditions
• Treatment records and clinical notes
• Billing and insurance information
• Test results and diagnostic information
• Appointment and scheduling information

2.2 Your HIPAA Rights

Under HIPAA, you have the right to:

• Access and obtain a copy of your health records
• Request corrections to your health information
• Receive an accounting of disclosures
• Request restrictions on how we use or disclose your information
• Request confidential communications
• File a complaint if you believe your privacy rights have been violated

3. Information We Collect

3.1 Personal Information

We collect personal information that you provide directly to us, including:

• Contact Information: Name, email address, phone number, mailing address
• Demographic Information: Age, date of birth, gender
• Health Information: Medical history, current symptoms, treatment preferences, health questionnaires
• Insurance Information: Insurance provider, policy numbers
• Payment Information: Billing address and payment details for processing transactions
• Emergency Contact Information: Names and contact details of emergency contacts

3.2 Information Collected Through Forms

We collect information through various online forms on our website, including:

• Appointment Request Forms: When you submit a form to request an appointment, we collect your contact information and basic information about your concerns
• Online Consent Forms: We collect information through digital consent forms that you complete before your appointment
• Contact Forms: Information you provide when reaching out to us with questions or inquiries

3.3 Information Collected Automatically

When you visit our website, we automatically collect certain information through cookies and similar technologies:

• Usage Data: IP address, browser type, operating system, pages visited, time spent on pages, links clicked
• Device Information: Device type, unique device identifiers
• Analytics Data: We use Google Analytics to understand how visitors interact with our website

4. How We Use Your Information

We use the information we collect for the following purposes:

4.1 Healthcare Services

• Providing chiropractic care and treatment
• Scheduling and managing appointments
• Maintaining accurate health records
• Communicating with you about your care and treatment plans
• Processing payments and billing
• Managing insurance claims and coordination of benefits

4.2 Communication and Marketing

• Responding to your inquiries and appointment requests
• Sending appointment reminders and follow-up communications
• Providing health education and wellness information
• Sending newsletters and promotional materials (with your consent)
• Conducting patient satisfaction surveys

4.3 Website Improvement and Analytics

• Analyzing website traffic and user behavior
• Improving our website functionality and user experience
• Troubleshooting technical issues
• Developing new services and features

4.4 Legal and Compliance

• Complying with legal obligations and regulations
• Protecting our legal rights and interests
• Preventing fraud and ensuring security
• Responding to legal requests and court orders

5. Third-Party Services and Data Sharing

We use various third-party services to operate our practice and website. These service providers have access to certain information only as necessary to perform their functions and are obligated to maintain confidentiality.

5.1 Practice Management

ChiroHD: We use ChiroHD as our practice management software to manage patient records, appointments, and billing. ChiroHD is HIPAA-compliant and maintains appropriate security measures to protect your health information.

5.2 Marketing and Communication

GoHighLevel (GHL): We use GoHighLevel for marketing automation, email communications, appointment reminders, and patient engagement. This platform helps us send you appointment confirmations, reminders, newsletters, and wellness information. GoHighLevel maintains security measures to protect your data.

5.3 Website Analytics

Google Analytics: We use Google Analytics to analyze website traffic and user behavior. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. This information is collected anonymously and does not identify individual users. For more information about Google's privacy practices, visit: https://policies.google.com/privacy

5.4 Payment Processing

We use secure payment processors to handle online and in-office payment transactions. These processors are PCI-DSS compliant and employ industry-standard encryption to protect your payment information.

5.5 Other Third-Party Disclosures

We may share your information with:

• Healthcare Providers: Other healthcare professionals involved in your care (with your consent)
• Insurance Companies: For billing and claims processing purposes
• Legal Authorities: When required by law or to comply with legal processes
• Business Associates: Service providers who assist with our operations and have signed HIPAA Business Associate Agreements

We do not sell your personal or health information to third parties.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and collect information about website usage.

6.1 Types of Cookies We Use

• Essential Cookies: Required for the website to function properly
• Analytics Cookies: Help us understand how visitors use our website (Google Analytics)
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Track your visit across websites to deliver relevant advertising

6.2 Managing Cookies

You can control cookies through your browser settings. However, disabling certain cookies may affect the functionality of our website. To learn more about cookies and how to manage them, visit www.allaboutcookies.org

7. Data Security

We implement appropriate technical and organizational security measures to protect your personal and health information from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Encryption of data in transit and at rest
• Secure servers and firewalls
• Regular security assessments and updates
• Access controls and authentication procedures
• Staff training on privacy and security practices
• HIPAA-compliant physical, technical, and administrative safeguards

While we strive to protect your information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but are committed to maintaining the highest standards of data protection.

8. Data Retention

We retain your personal and health information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

• Medical Records: Maintained in accordance with Georgia state law and HIPAA requirements, typically for a minimum of 7-10 years after your last appointment
• Billing Records: Retained for tax and accounting purposes as required by law
• Marketing Communications: Maintained until you opt-out or unsubscribe
• Website Analytics: Aggregated and anonymized data may be retained indefinitely

9. Your Privacy Rights

9.1 Access and Correction

You have the right to access and update your personal information. You may request a copy of your medical records or make corrections to inaccurate information.

9.2 Marketing Communications

You can opt-out of receiving marketing emails by:

• Clicking the "unsubscribe" link in any marketing email
• Contacting us directly using the information provided below
• Updating your communication preferences in our system

Please note that even if you opt-out of marketing communications, we may still send you appointment reminders and other essential communications related to your care.

9.3 Do Not Track

Our website does not currently respond to "Do Not Track" signals from browsers.

10. Children's Privacy

While we provide chiropractic care to children and families, our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website without parental consent. If you are a parent or guardian and believe we have collected information from your child without consent, please contact us immediately.

11. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect, use, and disclose
• The right to request deletion of your personal information
• The right to opt-out of the sale of personal information (we do not sell personal information)
• The right to non-discrimination for exercising your privacy rights

To exercise these rights, please contact us using the information provided below.

12. Links to Other Websites

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will post the updated policy on our website with a new "Last Updated" date. We encourage you to review this Privacy Policy periodically.

For material changes that significantly affect your rights, we will provide additional notice, such as through email or a prominent notice on our website.